Continuing the postmodern trend of bluring the line between reality and virtual life is NBA Live 07, a basketball video game for the Xbox 360. Using what they call "ESPN Integration" you can recieve real world sports news and scores in the form of a ticker at the bottom of your screen. Also, the game give you live ESPN Radio clips every 2 minutes. And, for the gamer who doesn't want to leave the gaming experience, you can watch actual ESPN content in the game, for free.

Here's what it is: http://www.easports.com/nbalive07/theater.jsp?media=videos&mediaID=105

This feature certainly caters to the sports hungry American by emersing him or her into a virtual and live sports experience. This notion contributes to the idea of the social factory. Working for ESPN by consuming its content while playing a video game. ESPN integration conflates hyper-activity and leisure time by making ESPN content available at all time; on your computer, on TV, on your cell phone, and in your videe game. It's like ESPN is an unescapable stalker obsessed with feeding you sporting news.

Why aren't sports journalists held to the same level of accountability as news journalists? Just as news journalists attempt to hold the government accountable for its actions, so should sports journalists with their governments, the leagues and the teams. Being from Chicago, for example, I want to know why the Cubs are so bad. The reasons that are given on a daily basis by sports writers are merely opinions that passes for journalism.